Kai
Design is not only the creation of form but the construction of meaning. By continually exploring content, clarifying ideas, and making relentlessly, I seek connections between form and meaning to generate new possibilities.
More visuals, fewer words.
Email
CV
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Work
- Getting Lost
- Torque
- Primary
- The Egg Museum
- Science Snack
- Fuwen Redesigning
- ... we only believe what we see
Archive
- Biodiagram
- Cicadas Chirping
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Recent Projects
Getting Lost
Motion
Poster
Art Direction
This project explores the experience of getting lost in everyday life. Through four motion posters and video, it visualizes moments of disorientation—confusing directions, searching for exits, hesitating with each step, and repeatedly trying to remember a route.
Torque
Publication
Motion
Typography
Torque explores dance beyond performance, presenting it as a dynamic and human-centered art form shaped by physicality, collaboration, and diverse perspectives. The publication’s visual language is defined by flowing, shifting lines that run throughout the magazine. Flexible layouts and white space echo the movement and rhythm of dance.
Primary
Branding
System design
This project responds to the philosophy of the children’s brand Primary—initial, essential, and undecorated. Using pattern cutting as the core design approach, it returns to the most fundamental level of clothing: structure and form.
The Egg Museum
Website Design
UI Design
The Egg Museum reframes the egg—an everyday object—as a subject worthy of attention and curiosity. Through playful visual language and interactive, the project challenges conventional
ideas of cultural value and seriousness, inviting audiences to approach the ordinary with humor
and optimism.
Science Snack
Publication
Typography
Science Snacks are a series of short, hands-on science activities. In this project, the information was reorganized and transformed into a clear, simple, and intuitive visual structure. By combining concise text with image, the experiments are presented in a way that is easy to understand and engaging.
Fuwen Redesigning
Typography
Motion
System design
Fuwen is a special type of compound Chinese character found in classical Chinese texts, formed by combining repeated characters into a single structure to intensify meaning and visual presence.
Inspired by this tradition, the project reinterprets the poetic and symbolic qualities of Chinese characters. Through repetition, structure, and recomposition, new typographic forms are created to construct richer visual and semantic contexts.
... we only believe what we see
Publication
Typography
Art Direction
This book is a conceptual encyclopedia exploring the gap between scientific and perceptual scales.
Focusing on mountains and the sun, the project examines how their immense scientific measurements contrast with the much smaller scale we perceive in everyday life. By collecting existing visual evidence rather than producing new images, the book reflects on how we understand the size of the world through what we actually see.
Biodiagram
Data Visualisation
Poster
After moving to Baltimore, I began living in an empty apartment. As furniture gradually filled the space, my daily paths shifted from simple to increasingly complex.This infographic documents how each new piece of furniture reshaped my movement through the apartment, revealing how small spatial changes can subtly reorganize everyday routines and living patterns.
Cicadas Chirping
Illustration
Poster
Strange wonders rise, in chorus they ignite. Cicadas flare, a fire in the light. A fleeting blaze, yet rhythm finds its way. Echoes endure, as summer beats replay.